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WikiPedia: Return on marketing investment https://economictimes.indiatimes.com/definition/re... https://blog.marketo.com/2013/03/how-to-measure-th... https://medium.com/@jcron_89878/roi-what-is-it-for... https://powerdigitalmarketing.com/blog/what-is-roi... https://blog.rontar.com/evaluating-the-effectivene... https://www.researchgate.net/publication/235293050... https://hbr.org/2017/07/a-refresher-on-marketing-r... https://www.marketingiq.co.uk/how-to-calculate-ret...